Trilegiant Corporation and America Online (AOL) began working together in 1997 when it formed a marketing alliance through Cendant Corporation. That alliance was further strengthened when both companies entered an agreement for Trilegiant Marketing Services, a subsidiary of Trilegiant Corporation, to do marketing for AOL’s services. As a result of this agreement, Trilegiant and AOL […]
Do you need more clients? One of the most overlooked ways to fill your private practice or small business with new clients is by giving free public seminars. Public seminars give you exposure, publicity and help to position you as an expert.
1. What should I speak about?
Free public seminars are a great way […]
So what do you sell? Dumb question, I know - but humor me.
Answer out loud if you need to, “What is it that you sell?” I’ll bet you that you’re wrong!
Chances are, 86% of the small business owners that answer this question are going to provide an answer that is severely limiting their ability to […]
I know that, of all my articles, this one will attract the most readers. Why?
Well, because of its title, of course. I am also realistic to know that
this is the sentence where most readers will stop reading, knowing there isn’t
any sex nor naked images to be seen. Judging by the feedback […]
Get rich quick on the internet. How many times do you see that phrase or something like it as you surf the web? There are so many schemes out there to accomplish that goal. But how many people actually get to that dream?
Very few. And why is that? The biggest […]
Is your marketing department taking advantage of MOM and MRM? Do you have
BAM and DAM systems in place? Do you know how to measure NPV? Do you even
know what I’m talking about?
If so, you may not be a “Quant” (a marketing scientist or specialist in marketing
analytics) but you’re certainly ready to seize a leadership role […]
However you look at it, traditional print media is being forced into a major evolutionary change - embrace the internet, or else face falling sales and circulation.A number of publications have a long-standing history of major targeting of online audiences.
The New York Times is a premium example of a publication which not online moved […]
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About the Author
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Many small businesses are pretty comfortable with standard, conventional marketing methods like newspaper ads, industry publication ads, or even radio and TV ads. But promoting your business on the internet can offer many advantages that will not only get your business noticed, but save you money as well.
Web sites are the most obvious internet marketing […]
(This article assumes that you have already set up a blog on
your website. I highly recommend using sBlog: http://servous.se/)
What started out as just a way for you to write an online
journal has quickly turned into a very viable internet marketing
tool. The weblog, or blog for short, has become a great way to
draw attention to your […]